Motivated sellers
Older vintage funds are unnatural holders of trapped brands — assets that need capital, knowhow, and patience they no longer have.
An operating holding companyNew York · Est. lineage 1895BHG.01
Consolidating the brands that dress the majority.
Brykap Holding Group acquires, scales, and stewards apparel brands in the $80 billion plus-size market — the world's least effectively served clothing vertical.
A market the size of a nation, served as an afterthought.
Plus-size women are the majority of the market, yet only a fraction of apparel is made for them. This is not a trend — it is a permanent, structural mismatch between demand and supply.
$80BAddressable plus-size apparel market
~67%of U.S. women wear size 14 or above
+5.3%Annual growth (CAGR), outpacing apparel at large
130 yrsFamily lineage in the category
Sources — Grand View Research · Statista · Fortune Business Insights.
The time to build is when the category is out of favor.
A rare window has opened: distressed pricing, scarce competing capital, and a body of operating knowledge almost no one else is willing to build.
“The time to buy is when there is blood in the streets.”
Pricing power
Capital has fled the consumer and retail sector. With little competing capital, disciplined buyers set the terms.
A steep learning curve
Inclusive sizing demands specialized knowledge and a nuanced customer. Few firms will pay to climb a curve we descended generations ago.
A reshaping curve
GLP-1 medications reallocate the size curve; they do not erase it. As customers move, demand moves with them — and can be captured.
The family that built this market is building its next chapter.
Family heritage
Michael Kaplan's great-grandmother, Lena “Lane Bryant” Bryant, created the most recognized name in plus-size apparel. His father was the last family member to lead it. The press halo and customer credibility are unmatched.
Complete infrastructure
Supply chain, sourcing, design, mills, technology, and operators — aligned on one platform, many of them as partners and investors rather than vendors.
A unified team
The Lane Bryant founding family, reunited with senior operators who have led design, merchandising, sourcing, finance, and digital at scale.
We acquire proven affinity, then supply everything else.
We focus on existing brands where our operating resources, relationships, and experience deliver economic payback before the business plan even begins.
Established brand & audience
The expensive, slow work of building identity and a loyal customer base is already done. We look for resonance we can amplify, not invent.
Apparel we can extend
Women's apparel that our resources can improve and expand — across size range, category, and distribution channel.
Immediate EBITDA
Economics our sourcing, margin, materials, inventory, and payables relationships can expand from day one — not someday.
A permanent home for distinctive brands.
We are building the house the category never had: a place where a brand keeps what makes it itself, and gains everything it lacks to endure.
Permanence over exit
An operating holding company holds. We are stewards, not flippers.
Founders keep their voice
We partner with founders and families who want to stay involved and keep their brand distinctive — and we hand them a century of operating muscle.
Operators, not spectators
Capital is the least of what we bring. Our partners invest time and expertise, not only money.
BHG.07 — Our Mission
To build an enduring company that serves the majority of women with the fit, dignity, and taste the market has long withheld — and to create lasting value for the founders, families, and partners who build it with us.
The resources that power the platform — many of them invested in it.
Our partners are operating resources at global scale who align with the platform as investors, not vendors — ensuring compelling margins, terms, and reach from day one.
Asprey, Inc.
Global sourcing, manufacturing & design — 35+ years across the world's leading apparel groups.
Est. 1989Deb's Corporation
One of the world's oldest fabric mills, founded 1917 — supplying Aritzia, Lululemon, and Eileen Fisher.
Est. 1917Origami Advisory
Go-to-market strategy and execution.
PartnerAttachment
Celebrity and influencer integration.
PartnerThink you might be a fit?
For founders, families, and strategic partners. Tell us about your brand or your interest — we read everything.
- Founders & families
- Strategic partners
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